By: Cathy Green
Are you taking advantage of your business cards or are they sitting in your car, your wallet, your house?
Carry a stack with you every place you go. Store them in your glove compartment.
If you go to a grocery or deli or restaurant or local boutique that offers either a community bulletin board or place where you are welcome to place your business cards, take advantage.
Every time I go to a local ice cream store in my community, I take with me a stack of my cards. I always notice that when I return, either most or all are gone, so I replenish.
What people do is hold on to the card until they need it. Just today I received a call from a woman who had picked up my card from that ice cream store. Today is Thursday. She wants her home cleaned on Monday. I completed an in home estimate and she agreed to the first time cleaning price. She is scheduled to have her home taken care of on Monday.
Had I not left my card at that ice cream store, she never would have known that I exist more than likely. And it’s possible that maybe she would not have thought about having her house cleaned had she not seen the card.
Put the idea of a house cleaning into the minds of those who pass by. Keep a steady stream of business cards and drop them off regularly. Don’t allow a week to go by when you are not dropping off cards someplace. And when you notice that they are disappearing, replenish.
I’ll come back with this reminder often because it’s free advertising that’s so important. Keep a steady supply of cards. Pass them out liberally. Seek out places where you can drop them off. You will eventually start to receive calls as a result of that free advertising.
